Invent Kobayashi sized fries and share them with the world!
We acted quickly to create an exciting and humorous video by giving unsuspecting customers Kobayashi sized fries
Our video resonated with customers better than any social campaign in Checker’s history, Resulting in:
GOLD WIN AT THE 2018 ADDY AWARDS
28 MILLION+ TOTAL VIEWS
YOUTUBE VIEW RATE 20% HIGHER THAN INDUSTRY STANDARD
FACEBOOK ENGAGEMENT 68% HIGHER THAN ANY OTHER CHECKERS CAMPAIGN